eSports market is expected to rake in $973.9m
Posted: 2020, Oct 19, Mon, 11:09 pm
https://londonlovesbusiness.com/global- ... in-973-9m/eSports sponsorship segment, which includes ad revenue, is projected to grow at 7.5% year-over-year (YoY). Comparatively, other segments like digital revenue and streaming will grow at 60.9% and 44.9%, respectively.
there was a 15% increase in in-app purchase revenue in H1 2020, compared to an 11% decline in ad revenue.
In-app Game Purchase Revenue Grows by 23.4% in H1 2020
The global eSports market is expected to rake in $973.9 million in revenue in 2020. Of this amount, sponsorships (including ads) will account for more than half, $584.1 million despite its slow growth rate.
On the other hand, US eSports digital ad revenue will grow at 12% in 2020 to $196 million. That will be nearly half its growth rate of 23% which was recorded in 2019. Revenue from video ads in gaming content will grow at a faster rate of 18% to surpass $1.56 billion.
global mobile app revenue from purchases rose by 23.4% in H1 2020. From a total of $50.1 billion, games accounted for $36.6 billion marking a 21.2% growth YoY.