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Netflix has increased its investment in international content. Alongside the acquisition of localised content Netflix has also been developing a broad slate of international original content. Ampere estimates that in 2019 Netflix spent $2.8bn on original content, of which $880m—just over 30%—was spent on international originals.

International content now accounts for 59% of Netflix’s new upcoming TV series and 40% of its upcoming movies. Outside of the US the largest international markets for Netflix TV series commissions include Canada and the UK