Dolby Vision, Atmos and More

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Dolby Vision, Atmos and More

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Dolby Atmos and Dolby Vision adoption continues to grow and has even been given a boost when it comes to home and mobile device applications, the company said during the online Dolby Summit Oct. 29.

“It allows audiences to explore new worlds. It allows all of us to connect with each other across time and space,” he said.

Because of the pandemic, “this year – and I think it’s true for all of us – bringing people together for shared experiences has taken on a sense of urgency,” he pointed out.

A whopping 99 percent of global audiences can now access a service with content enhanced by Dolby Vision and Dolby Atmos, according to the company, which has multiple broadcast and streaming service partners

Dolby audio and imaging technologies are “included in the broadcast standards” around the world, he noted.

Lindsay Cookson, VP of 360 marketing at Dolby, told content creators watching that the technology “enables the best possible version of your film or TV show, preserving how you wanted it to look on whatever device the viewer is watching it from.”

“The desire for better premium living room entertainment experiences has only grown with more people spending time at home.” Citing the results of a recent survey conducted by Dolby, she said 49% of respondents reported they planned to upgrade their streaming service to enhance their experiences, while 76% of them were considering buying a TV, home theater or streaming device for the same reason. “People want to invest in a better experience,” she said.
https://www.mesaonline.org/2020/11/03/d ... by-summit/
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