eSports market is expected to rake in $973.9m

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AHE
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eSports market is expected to rake in $973.9m

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eSports sponsorship segment, which includes ad revenue, is projected to grow at 7.5% year-over-year (YoY). Comparatively, other segments like digital revenue and streaming will grow at 60.9% and 44.9%, respectively.

there was a 15% increase in in-app purchase revenue in H1 2020, compared to an 11% decline in ad revenue.

In-app Game Purchase Revenue Grows by 23.4% in H1 2020

The global eSports market is expected to rake in $973.9 million in revenue in 2020. Of this amount, sponsorships (including ads) will account for more than half, $584.1 million despite its slow growth rate.

On the other hand, US eSports digital ad revenue will grow at 12% in 2020 to $196 million. That will be nearly half its growth rate of 23% which was recorded in 2019. Revenue from video ads in gaming content will grow at a faster rate of 18% to surpass $1.56 billion.

global mobile app revenue from purchases rose by 23.4% in H1 2020. From a total of $50.1 billion, games accounted for $36.6 billion marking a 21.2% growth YoY.
https://londonlovesbusiness.com/global- ... in-973-9m/
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