Another way content producers can fight piracy

Excerpt from Chris Tribbey for Media & Entertainment Services Alliance, link to full article.

“The law of the land is ISPs are required to have a policy in place to regulate their networks for repeat infringement, and they run the risk of losing safe harbor if they don’t do that,” he added. “We help the universities and ISPs stay compliant with the law by giving them a very easy way to check whether people are infringing.”

Rightscorp primarily focuses on up-loaders, those seeding copyrighted content to file-sharing sites. Once the company finds a violation has occurred —whether it’s at a college campus, a residence or a business — a notice demanding $20 is sent to the address associated with that ISP.

If someone gets a notice and chooses to pay the fee, “as long as they don’t infringe again, they’ll never hear from us,” Sabec said. “But if they continue to infringe, they’ll continue to get notices, one notice per infringement per day. And if they continue to seed our clients’ content, and ignore the notices, we escalate to the ISP or university, and look to have their Internet service suspended or terminated.

”Whether it’s a four-minute song or two-hour movie, Rightscorp approaches the violation the same way. The company simply looks to recover $20 per violation. And if an offender gets an infringement notice on a Monday, and is still seeding the infringing content that Tuesday, they’ll get a second notice, “and now the owe $40,” Sabec said. “And it escalates from there.” A week later, the ISP will be approached on behalf of the content owner to shut off the Internet service of the offending person.

“We can tell when these stories hold water or not,” he said. “If you call us and say your network was hacked, we’ll look at your history, and see whether you’ve been downloading the newest episode of ‘Big Bang Theory’ every week like clockwork.

“However, if we see that for the past three months there hasn’t been a single infringement, and then suddenly there’s a blast of infringements one Wednesday, and nothing since then, we’ll start looking into it.”

“It’s become par for the course that people feel like they have the right to download music for free, that somehow rights holders are bullies when they try to enforce their rights,” he said. “Our model may be a low fee, but [it’s] enough to get a recovery back, and send the message: piracy is wrong.”

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