More people watch movies and TV shows on DVD and Blu-ray Disc. The number of consumers renting discs at kiosks and video stores is identical to the number of people watching on a subscription video-on-demand services, according to new data from The NPD Group.
It’s twice as likely a consumer will watch a TV series on a disc than it is s/he will watch the series using SVOD or ad-supported streaming.
In the past 12 months, 44% of consumers purchased a movie on DVD or Blu-ray. Another 25% rented from a kiosk; 14% from pay-per-view channel; 5% bought a digital copy of a movie, and just 4% bought a digital copy of a TV show.