Maynard Consulting

In May, Susanne Ault reviewed some NPD Group findings for Video Business magazine.

Here is an excerpt:

“Breaking down consumer preferences, 63% of spending was on standard-definition DVD purchases; 18% DVD/Blu-ray rentals; 9% cable/satellite video-on-demand; 7% Blu-ray purchases and 3% Web-based downloads and online streaming.”

That sound you hear is me chuckling.  More:

“In the past three months, 9% of consumers with home Internet connections said they streamed a movie online. Last year, 5% of people said the same. Also, 8% said they rented an online movie, versus 4% last year.

Movie downloads on videogame consoles drew less than 5% of consumers.”

Click here to read the full article.

Generally those 3 topics are seldom associated with one another.  But the RAND corporation published a research brief on this very topic.

Watch the video here.

Or read the 2 page brief in PDF format here.