Maynard Consulting

HDTV owners familiar with Blu-ray favor the format over downloading and streaming by a margin of nearly 10-to-1, with about 70% of respondents citing the fact that there’s a physical disc to keep as a key factor in their decision to buy Blu-ray.

The study found 96% of Blu-ray Disc users are familiar with downloading and streaming services, but that two-thirds believe watching a movie on Blu-ray is a better overall entertainment experience.

http://www.homemediamagazine.com/high-def/deg-study-blu-ray-favored-over-downloading-13900?print=1